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Testimonial / Review Request Letter

A Testimonial and Review Request Letter professionally asks a satisfied client for a testimonial or online review. Includes permission to use their feedback in marketing materials.

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Drafted to comply with Kenyan law and international common law standards.

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What this document covers

Service provider and client details
Request for written testimonial or online review
Permission to use the testimonial in marketing materials
Right to edit for length and clarity
Attribution and name usage permission
Right to withdraw consent at any time
Data protection acknowledgement

Frequently Asked Questions

Is a testimonial request letter legally necessary?
Not strictly, but it is best practice. A written request clarifies that you have the client's permission to use their feedback in marketing materials, including their name and any identifying details. Without consent, using a client's name or image in advertising can constitute a breach of privacy under the Kenya Data Protection Act 2019.
Does using a testimonial without permission violate Kenyan law?
Potentially yes. The Kenya Data Protection Act 2019 requires consent to use personal data (including names, images, and personal statements) for marketing. A testimonial request letter obtains this consent in a documented way.
Can a client retract a testimonial they gave?
Yes. Under data protection law, individuals can withdraw consent. A testimonial request letter can include a clause stating that consent can be withdrawn at any time, but that previously published testimonials (e.g. already on a printed brochure) may remain.