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Social Media Management Agreement

A Social Media Management Agreement covers the management of social media accounts on behalf of a client. Defines platforms, posting frequency, reporting, and fees.

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What this document covers

Manager and client details
Platforms covered
Posting frequency and content types
Approval process for content
Access credentials handling
Reporting and analytics obligations
IP ownership of content created
Fees and payment schedule
Termination provisions
Governing law clause

Frequently Asked Questions

Is a social media management agreement legally binding in Kenya?
Yes, under the Law of Contract Act (Cap. 23). The agreement should clearly state which platforms are covered, posting frequency, access credentials handling, approval processes, reporting requirements, and fees. Without clarity on these, disputes are common.
Who owns the social media content created by a manager?
Under Kenya's Copyright Act (Cap. 130), copyright vests in the creator. The agreement should either assign IP to the client (so they own all posts) or grant a licence. Given that the content lives on the client's accounts, most clients expect full ownership — this should be explicitly agreed.
What liability does a social media manager have for brand damage in Kenya?
A social media manager can be liable for defamation, copyright infringement, and other content published under the client's brand if they are responsible for it. The agreement should limit the manager's liability to their fees and require client approval for sensitive content.