Client & Project Management

MFSA Addendum -- Marketing Services (General)

A general-purpose addendum for marketing services under a master agreement. Covers broad marketing activities and deliverables.

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What this document covers

Reference to governing Master FSA
Marketing scope description
Deliverables and timeline
Fees and payment schedule
Reporting requirements
Signatures of both parties

Frequently Asked Questions

What counts as a deliverable in a general marketing addendum?
Deliverables should be specific and measurable — e.g. '4 blog posts of 800 words each', '1 brand strategy deck', '3 ad creatives in specified formats'. Vague terms like 'marketing support' create disputes over what was actually agreed.
Can a marketing addendum include performance-based fees?
Yes. You can include a base fee plus a performance bonus tied to measurable KPIs (e.g. lead generation, conversion rate). The KPIs and measurement method must be clearly defined to be enforceable.
Is a marketing addendum binding in Kenya?
Yes, under the Law of Contract Act (Cap. 23), a signed addendum referencing a valid master agreement is a binding contract.